5 Books viral/trending this week (May 29th -2ndJune 2023)

 1Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral


"Traffic: The Origin Story of the Age of Disinformation" by Ben Smith is a captivating and thought-provoking exploration of the early years of online media, focusing on the rise of two influential figures in the industry: Jonah Peretti of HuffPost and BuzzFeed, and Nick Denton of Gawker Media. Smith takes readers on a journey through the birth of viral internet media, painting a vivid picture of a time when the internet was seen as a vehicle for spreading truth and empowering progressive activism.

Smith's writing style is engaging and lucid, making it easy for readers to immerse themselves in the narrative. He skillfully balances a nuanced perspective, acknowledging the problematic aspects of Denton's radical transparency ideology while also highlighting Peretti's relentless pursuit of clicks. The author's inclusion of his own experiences as BuzzFeed's editor-in-chief adds a personal touch and lends authenticity to the storytelling.

One of the book's notable strengths is its exploration of the unintended consequences of the digital media landscape. Smith astutely points out the great irony that the internet initially believed to be a tool for the left to reshape the world, has instead become a driving force behind right-wing populism. Through insightful analysis and well-researched examples, he sheds light on how individuals like Steve Bannon, Andrew Breitbart, Gavin McInnes, and Chris Poole have played significant roles in shaping the internet's impact on society.

Smith's exploration of this topic feels timely and relevant, particularly considering the current state of disinformation and polarization in American society. By tracing the roots of this phenomenon and examining its evolution over time, the author provides valuable context for understanding the challenges we face today.

"Traffic" is not without its flaws, however. Some readers may find the book's focus on the personal lives and rivalries of the key players in the online media industry to be excessive, detracting from the broader socio-political implications of their actions. Additionally, while the book covers the early years of online media comprehensively, it could have delved deeper into the subsequent years leading up to 2020.

Overall, "Traffic" is an essential and enthralling read for anyone interested in the history and impact of online media, disinformation, and the evolving nature of truth in the digital age. Ben Smith's insightful analysis and engaging storytelling make this book an important contribution to the field of media studies and political commentary. It serves as a stark reminder of the unintended consequences that can arise from the pursuit of attention at any cost.

2) Pageboy: A Memoir


"Beyond Juno: The Unveiling of Elliot Page" offers an intimate and deeply personal account of Elliot Page's journey as an actor, queer person, and ultimately, as a trans individual. This anonymous memoir takes readers on a poignant exploration of Page's life, from the exhilarating moments of self-discovery in a queer bar to the challenges faced under the spotlight of fame.

The book beautifully captures the transformative moment when Elliot Page, on the verge of the world premiere of "Juno," experiences a profound realization of his identity as a queer and trans person. The author vividly describes the weight of the summer air and the significance of that particular moment, conveying the emotional impact of this self-discovery. It emphasizes the importance of authentic self-expression and the liberation that comes from embracing one's true desires and dreams.

The narrative delves into the complexities of Page's journey after the success of "Juno." The immense pressure to conform to societal expectations and play the role of a glossy young starlet takes a toll on his well-being. The book adeptly portrays the internal struggle faced by Page as he grapples with the dichotomy between his personal identity and the demands of his acting career.

The author effectively conveys the challenges and hardships faced by Page, both within the entertainment industry and in society as a whole. The memoir touches on the criticism, abuse, and rigid binary constructs imposed on him, highlighting the resilience and strength required to navigate such a hostile environment. It illuminates the courage it takes to speak out against discrimination and to push back against the pressure to remain silent.

One aspect that stands out in this memoir is the raw and honest portrayal of Page's experiences. The author does an excellent job of capturing the internal struggle and emotional turmoil, allowing readers to empathize with the challenges faced by Page throughout his journey. However, the anonymity of the author may leave readers longing for a more intimate connection with the storyteller, as knowing the author's perspective and background would enhance the reading experience.

"Beyond Juno" serves as an important testament to the power of self-discovery and the need for societal acceptance and understanding. It sheds light on the personal and professional challenges faced by individuals in the LGBTQ+ community and emphasizes the importance of creating a more inclusive and compassionate world.

Overall, "Beyond Juno: The Unveiling of Elliot Page" is a compelling memoir that explores the triumphs and struggles of a talented actor as he navigates the complexities of identity and fame. It is a story of resilience, authenticity, and the ongoing fight for acceptance and equality.

3) Poverty, by America


"The Poverty Problem: Confronting Inequality in America" by Matthew Desmond is a powerful and deeply thought-provoking examination of poverty in the United States. Desmond, an acclaimed sociologist, combines historical analysis, thorough research, and original reporting to shed light on the systemic factors that perpetuate poverty in the richest country on Earth.

The author challenges the prevailing notion that poverty is merely the result of individual failures or lack of effort. Instead, he reveals how affluent Americans, knowingly or unknowingly, contribute to the cycle of poverty. Desmond's exploration of the exploitative practices employed by financially secure individuals and corporations is eye-opening and shines a light on the structural inequalities deeply embedded in society.

One of the book's strengths is the author's ability to elucidate how the welfare state, designed to provide assistance to those in need, ends up benefiting the wealthy more than the impoverished. Desmond's analysis of how resources and opportunities are disproportionately allocated to the already affluent, while the poorest individuals are left without basic necessities, is both distressing and thought-provoking.

Desmond's writing is compelling and compassionate, providing a powerful call to action. His eloquent arguments and thorough research make it difficult to ignore the moral urgency of addressing poverty in America. By presenting solutions and encouraging collective action, he offers a ray of hope in an otherwise distressing subject matter.

"The Poverty Problem" is not without its criticisms. Some readers may find the book's focus on affluent Americans as the primary drivers of poverty is overly simplistic, as poverty is influenced by a myriad of complex social, economic, and political factors. Furthermore, while Desmond provides comprehensive insights into the problems, the book could have delved deeper into potential solutions, offering more actionable steps for readers to consider.

Overall, "The Poverty Problem: Confronting Inequality in America" is a timely and necessary read for anyone interested in understanding the root causes of poverty and inequality. Matthew Desmond's eloquent and persuasive arguments challenge conventional wisdom and compel readers to examine their own role in perpetuating the cycle of poverty. By urging collective action and envisioning a future of shared prosperity, Desmond offers a compelling vision for a more just and equitable society.

4)On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good

"On Our Best Behavior: Unraveling the Feminine Self-Denial Paradox" by Elise Loehnen offers a thought-provoking exploration of how societal expectations and the influence of the Seven Deadly Sins have shaped women's behavior and self-perception. Loehnen delves into the cultural norms and patriarchal constructs that perpetuate the belief that self-denial equates to goodness for women.

The book raises important questions about the pressures women face to conform to societal ideals of femininity. Loehnen skillfully dissects the impact of the Seven Deadly Sins, originally codified by the Christian church, on women's behavior. She demonstrates how these sins have been internalized, leading to self-imposed restrictions, such as denying rest, suppressing appetites, and avoiding self-advocacy.

Loehnen's research is thorough and provides a historical context that reveals the enduring influence of these societal norms. She connects the dots between the sins and the ways in which they continue to shape women's lives, contributing to the gender wealth gap and reinforcing patriarchal power structures.

The author's personal anecdotes and experiences add depth and authenticity to the narrative, allowing readers to connect with the material on a more personal level. Loehnen combines her own story with insights from spiritual wisdom across various traditions, offering a multi-dimensional perspective on breaking free from societal expectations.

One of the book's strengths lies in its ability to challenge conventional notions of goodness and virtue. Loehnen invites readers to question the narratives they've internalized and offers alternative paths to self-discovery and authenticity. By shedding light on the subconscious influences that guide women's behavior, she encourages readers to reclaim their agency and redefine what it means to be "good" on their own terms.

However, the book occasionally lacks depth in its analysis, leaving readers craving more exploration of certain concepts and ideas. Additionally, while the personal anecdotes are relatable, they could benefit from further analysis and examination within the broader context of the book's themes.

"On Our Best Behavior" is an empowering and insightful read that offers a fresh perspective on the societal expectations placed on women. Elise Loehnen's adept blending of research, personal narrative, and spiritual wisdom creates a compelling narrative that encourages women to challenge and dismantle self-denial as a measure of goodness. It serves as a call to action for readers to embrace their own desires, needs, and aspirations, ultimately promoting self-empowerment and authentic living.

5) Scaling People: Tactics for Management and Company Building



"Scaling People: A Guide to Effective Leadership in High-Growth Environments" by Claire Hughes Johnson is a valuable resource for leaders and managers navigating the challenges of scaling a rapidly growing startup. With her experience at Google and Stripe, Johnson offers practical insights and guidance on building scalable operating systems and creating effective people management structures.

One of the book's strengths lies in its emphasis on the human aspect of scaling a company. Johnson understands that it is not just about business strategy but also about nurturing a high-performing team. The book provides a comprehensive framework that covers various aspects of scaling, including crafting foundational documents, strategic planning, financial planning, hiring, team development, feedback mechanisms, and performance evaluation.

What sets this book apart is its practicality. Johnson's approach is hands-on, providing readers with worksheets, templates, exercises, and example documents to facilitate implementation. This hands-on approach makes the book actionable and enables leaders and company builders to apply the concepts to their specific situations.

Johnson's writing style is clear and concise, making complex topics accessible and easy to understand. She combines her own experiences with real-world examples, adding credibility to her insights. The book's structure is well-organized, allowing readers to navigate through different topics with ease and refer back to specific sections as needed.

While the book offers valuable advice and guidance, it would benefit from further exploration of certain topics. Some areas, such as diversity and inclusion, could be covered in more depth, as they are crucial considerations in modern workplaces. Additionally, including more case studies or anecdotes from different industries and companies would enhance the book's applicability to a wider audience.

"Scaling People" serves as a roadmap for leaders and company builders seeking to create scalable operating systems and effective people management structures. Johnson emphasizes that investing time and effort into developing strong leadership and management practices is essential for long-term success. By providing a wealth of practical tools and resources, the book equips readers with the necessary framework to navigate the challenges of scaling and building sustainable organizations.

In conclusion, "Scaling People: A Guide to Effective Leadership in High-Growth Environments" is a valuable resource for leaders and managers seeking practical guidance on scaling their organizations. Claire Hughes Johnson's insights, combined with the book's actionable tools and resources, make it an essential read for anyone involved in leading and building high-growth startups.

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